Anonymised excerpt generated by ./audit excerpt from a real CLI-backend sample measurement (2026-10-09). Perplexity is not measured on the CLI backend; paid orders use 4 engines and 3 samples. Pricing
Sample B: Destination A, [state]
Anonymised tables from a real measurement. Answers come from API or CLI backends and are proxies, not what a given traveller sees. Google AI Overviews and AI Mode are not measured.
Discovery mention rate
| Destination | ChatGPT | Gemini | Claude |
|---|---|---|---|
| Destination A | 12 of 30 (min–max 40–40%, 2 samples) | 18 of 30 (min–max 60–60%, 2 samples) | 19 of 30 (min–max 60–67%, 2 samples) |
| Competitor 1 | 12 of 30 (min–max 33–47%, 2 samples) | 20 of 30 (min–max 67–67%, 2 samples) | 17 of 30 (min–max 53–60%, 2 samples) |
| Competitor 2 | 12 of 30 (min–max 33–47%, 2 samples) | 19 of 30 (min–max 60–67%, 2 samples) | 19 of 30 (min–max 60–67%, 2 samples) |
| Competitor 3 | 20 of 30 (min–max 67–67%, 2 samples) | 9 of 30 (min–max 27–33%, 2 samples) | 14 of 30 (min–max 47–47%, 2 samples) |
| Competitor 4 | 13 of 30 (min–max 33–53%, 2 samples) | 22 of 30 (min–max 67–80%, 2 samples) | 16 of 30 (min–max 47–60%, 2 samples) |
| Competitor 5 | 16 of 30 (min–max 47–60%, 2 samples) | 16 of 30 (min–max 53–53%, 2 samples) | 15 of 30 (min–max 47–53%, 2 samples) |
Official-site citation rate
| ChatGPT | the official site cited in 4 of 42 answers with citations (min–max 10–10%, 2 samples) |
| Gemini | the official site cited in 4 of 6 answers with citations (min–max 50–100%, 2 samples) |
| Claude | the official site cited in 8 of 23 answers with citations (min–max 33–36%, 2 samples) |
Cited sources by class
| other | 68 |
| state-tourism | 18 |
| official | 16 |
| competitor-dmo | 11 |
| ota | 6 |
| media | 5 |
AI crawler access
| Bot | Purpose | At '/' |
|---|---|---|
| GPTBot | training | allowed |
| OAI-SearchBot | search | allowed |
| ChatGPT-User | user-fetch | allowed |
| ClaudeBot | training | allowed |
| Claude-SearchBot | search | allowed |
| Claude-User | user-fetch | allowed |
| PerplexityBot | search | allowed |
| Perplexity-User | user-fetch | allowed |
| Google-Extended | training | allowed |
| Applebot-Extended | training | allowed |
| CCBot | training | allowed |
Ticket titles
- Cover the trip types where other destinations are named more
- Add TouristDestination structured data
- Re-run these 25 prompts quarterly (measurement and maintenance)
- Optional: publish an llms.txt
- Review the most-cited hosts each quarter (measurement and maintenance)